Welcome to the new online home of Diamond Illusions. Diamond Illusions has been a part of the Pensacola Florida scenery for the past thirty years. However, the recent passing of my beloved mother necessitated the relocation of my residence in order to care for my father. Therefore, on August 31, 2007, I sadly closed my brick and mortar store. My desire to spend quality time with my Dad will prevent me from opening another storefront at this time and Diamond Illusions will only be available online.

Diamond Illusions opened when Cubic Zirconia gained popularity. The concept was to use high quality mountings and settings and "alternative stones," giving a genuine appearance at a lower price. In 1999 we incorporated Moissanite into our selection of stones. Moissanite is a jewel in itself and the ultimate in a "diamond illusion!" It carries the same thermal properties as a diamond and will test positive on a diamond tester. As seen on televisions 20/20, it has fooled even the experts!

Diamond Illusions will offer diamonds, Moissanite, cubic zirconia and other precious and alternative gems set in 14k and 18k gold as well as platinum. We also carry a great selection of charms, bracelets, necklaces and other fashionable items. We offer high quality pieces with competitive pricing.

Customer service and satisfaction have been first rate for Diamond Illusions customers for the past thirty years and are guaranteed to continue to be first rate for our online services. Happy shopping!